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Consumers get confused when they hear influencers exhort or condemn a food, ingredient or food category as affecting their health. "Ultra processed," as applied to food, is one of those confusing issues. It has been hot in both the technical and popular press recently, with strong assertions about negative health effects, but what does it mean to consumers and how is it impacting their food buying behavior?
So, what do consumers think? We’re listening to them and applying Qual@Scale segmentation to understand U.S. consumer health and wellness concerns and behaviors, especially around “ultra-processed” foods.
Join us to learn the latest.
Join
We'll explore:
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The confusion around ultra-processed foods and their health effects
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Current health concerns for themselves and others.
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How to spur healthier consumer habits by aligning products with consumer behavior (going beyond liking)
Learn how to empower consumers to make informed choices by promoting slower eating and healthier habits. Discover the insights you need to align with consumer needs and drive positive change in consumer behavior.
Register now to join this evolving conversation and tackle the latest challenges in understanding meeting consumer needs.
Wednesday, April 23 || 2 pm ET
Don't miss this opportunity to connect with our team and explore tailored solutions that meet your specific needs. Schedule a consultation with us today and be part of the movement towards a healthier, more sustainable food industry.
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