Our September presentation is available On-Demand:
The Power of Context: A Key to Unlocking Consumer Complexities
Presented Thursday September 28, 2023
With Brian Briskey, Senior Director of Strategic Consulting, Dave Lundahl, CEO; Mimi Sherlock, Global Director, Strategic Insights - Flavors, IFF; Kim Lozano, Senior Sensory UX Manager, Global Sensory & User Experience, McCain Foods
Join us to explore how understanding the context of a situation can unlock profound insights to fuel your product strategies. We'll dig into consumer behavior, taking an important look at the significance of moments.
Discover actionable strategies to be the most efficient with your research – gaining the best understanding of consumers with the least amount of information.
You will learn:
- The impact of behavior patterns on consumer buying decisions
- How insights on sentiments power products that resonate
- Real-world examples of the value of reviews and opinions
- The criteria to skip among segmentation options when a shortcut is needed
- What product leaders must focus on for future market success
Sign up now and bring your questions.
