--- title: "The Power of Context: A Key to Unlocking Consumer Complexities" description: Understanding the context of a situation can unlock profound insights to fuel your product strategies image: https://lphs.insightsnow.com/hubfs/Newsletter%20banner2.png --- [![InsightsNow](https://lphs.insightsnow.com/hs-fs/hubfs/InsightsNow%20-%20FINAL%20LOGO%20%20HubSpot.png?width=1800&height=653&name=InsightsNow%20-%20FINAL%20LOGO%20%20HubSpot.png "InsightsNow")](https://insightsnow.com/) # The Power of Context: A Key to Unlocking Consumer Complexities Our September presentation is available On-Demand: Presented September 28, 2023    With Brian Briskey, Senior Director of Strategic Consulting, Dave Lundahl, CEO; Mimi Sherlock, Global Director, Strategic Insights - Flavors, IFF; Kim Lozano, Senior Sensory UX Manager, Global Sensory & User Experience,  McCain Foods Join us to explore how understanding the context of a situation can unlock profound insights to fuel your product strategies. We'll dig into consumer behavior, taking an important look at the significance of moments.  Discover actionable strategies to be the most efficient with your research – gaining the best understanding of consumers with the least amount of information.  **You will learn:** - The impact of behavior patterns on consumer buying decisions - How insights on sentiments power products that resonate - Real-world examples of the value of reviews and opinions - The criteria to skip among segmentation options when a shortcut is needed - What product leaders must focus on for future market success Sign up now and bring your questions. ### View the September Panel # About Us It is hard to align product and brand strategy – but it is essential to create experiences people love.  Our moments-based behavioral approach helps visionary product leaders activate insights and align product and brand strategy to build a healthier, happier world. [Learn More](https://insightsnow.com/how-we-do-it/) # Contact Us 541-757-1404 [info@insightsnow.com](mailto:info@insightsnow.com) 2101 NE Jack London St. Corvallis, OR 97330 Copyright 2026 | Designed with by [HubSpot](http://www.hubspot.com)