Webinar: Winning with a Plant-Based Strategy

Create a good game plan with your team! 

Recorded:   January 19, 2023

Panelists: Greg Stucky, Chief Research Officer, from InsightsNow; and Webb Girard, Senior Director of Research & Development, from CuliNEX LLC

Moderator:  Carrie Janot, VP of Marketing, from InsightsNow

Plant-based products were riding a wave for many years, with increased offerings in different categories. Recently, sales of plant based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. 

So, let's talk about how to win again with a plant based strategy.

Before you start to win with a Plant-based strategy it's essential to do your  homework—learn the playing field, competition, the fans and the media.

Some of the topics we'll address in this webinar include:

  • What's your overall goal? Context for your product? Category and application?
  • What consumer groups are you targeting? What do they expect from the product category?
  • Are you targeting a price point?
  • What kind of tradeoffs will your customers make?
  • What claims are you trying to make?

We'll have a lively discussion exploring ways to win—while supporting consumer desires for health and sustainability.


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