Webinar Recording Available
Recorded: Thursday, November 17, 2022
Panelists: Dave Lundahl, CEO and Greg Stucky, Chief Research Officer
Join us as we continue our discussion on the A’s B’s and C’s of innovation targeting.
In our last two sessions we covered the Aspirations: what people area yearning to buy, the Behavior: what they actually buy and the gaps between their aspirations and actual choices.
This third session covers the Compass: how to navigate five key landscapes leveraging this new knowledge. Activate these insights into buying behaviors and personas to put innovation into action and drive growth for your brands.
In this webinar, you will learn:
- How to view purchase behavior through the lens of a persona's attributes and their aspirational gaps in a given moment
- How to target different personas in a given moment with specific innovations or messaging based on their aspirational gaps
- How to innovate to satisfy specific gaps for certain segments
