---
title: Webinar 72 Oct  Beyond Clean Label - Targeting Aspirational Gaps
description: Find marketing and innovation opportunities from insights on differences in consumer segments where purchase behavior doesn't live up to consumer values and aspirations.
---

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# \[October 26\] Going Beyond Clean Label—Targeting Aspirational Gaps

**Date:   Wednesday, October 26,  2pm ET, 11am PT**

Panelists:  Dave Lundahl, CEO and Greg Stucky, Chief Research Officer

## Aspirations vs. Reality Part 2 - Targeting Aspirational Gaps

To target the gaps, let’s better understand the range of consumer segments. We’ll dig deep into their aspirational motivations and actual purchase habits.

In this webinar, you will learn from our findings: 

- Identifying traits of Clean label and other consumer segments
- How to target the gaps and find opportunities for innovations or messaging
- How to innovate to satisfy specific gaps for certain segments.

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