[October 26] Going Beyond Clean Label—Targeting Aspirational Gaps

Date:   Wednesday, October 26,  2pm ET, 11am PT

Panelists:  Dave Lundahl, CEO and Greg Stucky, Chief Research Officer

Aspirations vs. Reality Part 2 -
Targeting Aspirational Gaps

To target the gaps, let’s better understand the range of consumer segments. We’ll dig deep into their aspirational motivations and actual purchase habits.

In this webinar, you will learn from our findings: 

• Identifying traits of Clean label and other consumer segments
• How to target the gaps and find opportunities for innovations or messaging
• How to innovate to satisfy specific gaps for certain segments.