--- title: "Webinar with Mars Wrigley: Deprivation Challenges & Innovation Opportunities" description: A look at motivators for taking on a deprivation challenge and how innovators can find and take advantage of opporutnities to support them. image: https://lphs.insightsnow.com/hubfs/InsightsNow%20Deprivation%20Challenge.jpg --- [![InsightsNow](https://lphs.insightsnow.com/hs-fs/hubfs/InsightsNow%20-%20FINAL%20LOGO%20%20HubSpot.png?width=1800&height=653&name=InsightsNow%20-%20FINAL%20LOGO%20%20HubSpot.png "InsightsNow")](https://insightsnow.com/) # Will you Accept the CHALLENGE? ## **An Innovator's Look at Deprivation Health Improvement Challenges** **Recorded:   July 28,  2022** Presenters: Kristen Dale, VP. Client Partnerships, InsightsNow Inc. and Kim Lozano, Sr Manager Sensory - Americas, Mars Wrigley As people become more mindful of the need to improve their wellbeing and stay in control of their life, we are seeing a dramatic increase in mindfulness challenges like Dry January, Whole30 and 5K challenge – where you change a specific behavior for a short, specific time. When people choose these self-imposed disruptions, their behavior has to change. And, whether intentional or not, they use coping mechanisms to ensure they complete the challenge. These emotionally driven approaches to coping, combined with how moments are changing, lead to new opportunities for brands and innovators. #### Key Takeaways: - **Identify sensory cues:** Product/pack attributes and holistic experiences that can trigger or support a new, replacement or compensating behavior or routine. - **Make emotional connections:** Unique brand and innovation opportunities emerge from understanding motivations and emotional triggers associated with challenges. - **Understand decision-making in self-imposed challenges:** What triggers and influences the decision. What factors determine how to prepare/give up/replace during that period. Join us as we take a close look at the Dryuary challenge and show how a deep focus on behavior opens up new opportunities for food and beverage companies. ### Get The Recording # About Us It is hard to align product and brand strategy – but it is essential to create experiences people love.  Our moments-based behavioral approach helps visionary product leaders activate insights and align product and brand strategy to build a healthier, happier world. [Learn More](https://insightsnow.com/how-we-do-it/) # Contact Us 541-757-1404 [info@insightsnow.com](mailto:info@insightsnow.com) 2101 NE Jack London St. Corvallis, OR 97330 Copyright 2026 | Designed with by [HubSpot](http://www.hubspot.com)