Presenter: Greg Stucky, Chief Research Officer, InsightsNow
Triggering emotions that motivate a user to purchase and share positive experiences is the obvious goal of successful product launches.
In this series you will learn tools to interpret emotions insights. Learn about the irelationship between emotions and motivations, building in product cues to nudge or disrupt behavior, and how to measure emotions.
Part 1: Recorded January 20
Why are we confused by emotions?
In research we often blend information about people, their attitudes, moods, and emotions. It’s not surprising we encounter a lot of confusion about emotions and how to measure and use them. This first of a two-part series on using emotions in innovation research will clear up the differences between four types of human affect: Temperament, Attitudes, Moods, and Emotions. We will discuss the value of knowing the differences and how to use each to improve your product innovation.
Part 2: Recorded January 27
Writing Emotions Insights
In this second of these two foundational webinars, we will focus in on how to figure out what emotion people are really talking about, how to measure it, and, most importantly, what additional information you need to uncover in order to find emotional insights. We will talk you through a simple rubric you can use to craft clear insights statements about why a certain emotion is being experienced when using a product. This webinar will improve your ability to talk about the emotions consumers experience in a way that you can take action on them for marketing and research and development.
Register one time for both webinar sessions.
