--- title: Webinar 60 Oct. 21 The Newness Effect image: https://lphs.insightsnow.com/hubfs/bigstock-shopping-food-sale-consumer-209897149.jpg --- [![InsightsNow](https://lphs.insightsnow.com/hs-fs/hubfs/InsightsNow%20-%20FINAL%20LOGO%20%20HubSpot.png?width=1800&height=653&name=InsightsNow%20-%20FINAL%20LOGO%20%20HubSpot.png "InsightsNow")](https://insightsnow.com/) # The Newness Effect = implicit emotional impact & behavioral disruption  ### Connecting the dots between implicit emotional impact and behavioral disruption #### **Recorded** October 21, 2021  Presenter: Dave Lundahl, CEO, InsightsNow The ability to predict how a new product will disrupt behavior of individual consumers or a product category is a powerful decision tool. The newness effect is a set of metrics that can be used to gauge and predict LIFT, a measure of how a new product disrupts a whole product category. This effect is based on some unique behavioral measures of Trust, Relevance, Uniqueness and Emotional (TRUE) impact. **TRUE** is more than the sum of its parts. This webinar will demonstrate how the newness effect predicts category impact using some real life case studies.   ### Webinar Registration # About Us It is hard to align product and brand strategy – but it is essential to create experiences people love.  Our moments-based behavioral approach helps visionary product leaders activate insights and align product and brand strategy to build a healthier, happier world. [Learn More](https://insightsnow.com/how-we-do-it/) # Contact Us 541-757-1404 [info@insightsnow.com](mailto:info@insightsnow.com) 2101 NE Jack London St. Corvallis, OR 97330 Copyright 2026 | Designed with by [HubSpot](http://www.hubspot.com)