[October 21] The Newness Effect

    Connecting the dots between implicit emotional impact and behavioral disruption

    Date:  Thursday, October 21  2pm ET (11am PT)

    Presenter: Dave Lundahl, CEO, InsightsNow

    The ability to predict how a new product will disrupt behavior of individual consumers or a product category is a powerful decision tool. The newness effect is a set of metrics that can be used to gauge and predict LIFT, a measure of how a new product disrupts a whole product category.

    This effect is based on some unique behavioral measures of Trust, Relevance, Uniqueness and Emotional (TRUE) impact. TRUE is more than the sum of its parts.

    This webinar will demonstrate how the newness effect predicts category impact using some real life case studies.



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