Are you ready for Line Extensions?
Evolving Clean Label Shopping Behaviors and Motivations though COVID-19
Date: Thursday, July 9, 2pm ET (11am PT)
Clean Label Enthusiasts are starting to re-prioritize their shopping motivations and product selections.
In this session we will look more deeply into what is motivating Clean Label Enthusiasts to start changing their shopping choices. They are moving away from functional shopping and their new priorities are changing what foods they shop for and why. We will discuss how these changed motivators are the tipping point indicator for introduction of Line Extensions. If you haven’t been getting them ready for launch, now is the time!
Join us as we show how the pattern is changing and what you can expect in the future.