Recorded on Thursday, April 4, 2019
Panelists: Dave Lundahl, CEO, Julie Quante, and Marina Chernikova
Transparency key to embracing the Clean Label challenge.
Speed innovation and strengthen claims using behavioral measures from the Clean Label community.
Trust. Influence. Reputation. Accountability.
Consumers are demanding more transparency in every aspect of their lives—especially in what they and their families eat, put in their mouths, place on their skin, and breath or come into contact from within their home environments. Join us to dive into this free-from movement where 1 in 4 consumers demand a clean label in over half of the products they buy.
Learn why perception is reality, driven by the new trust economy where likes on social media signal trust more than marketing content from large corporations or scientific “facts” from academia or the government.
Backed by 19,000 responses from US primary shoppers and a database of hundreds of thousands of behavioral measures from a community of “Clean Label Enthusiasts™,” we will offer six recommendations for how to overcome the clean label challenge for market success.
