INI Naturally Trending eBook Cover_Page_01

    What’s Naturally Trending in Food & Beverage?

    We scoped the Natural Products Expo West 2022 for what was on the cutting edge of natural food development.  We shared our findings in the "Naturally Trending™ 2022 Food and Beverage Report."

    Learn the trends we uncovered in 2022 and be first in line for the 2023 report after the show!  

    What will rise to the top and signal future market directions?

    We synthesized our experiences from the Expo to discover new whitespace opportunities, inspire your own product innovation initiatives and accurately position your new products against a rapidly evolving competitive set of new food and beverage products.

    Some of the categories we look at in the report include:

    • Clean Label Evolution
    • Plant-Based Revolution
    • Hero Ingredients & Natural Sweeteners
    • Functional Hydration & Beverages
    • Sustainability

    Get the "Naturally Trending™ 2022 Food and Beverage Report" in our Learning Center to learn how to use the right market research approaches to develop products that anticipate consumer demand, fill white space in the industry, or to develop or innovate for success in the ever-changing marketplace.