INI Naturally Trending eBook Cover_Page_01

What’s Naturally Trending in Food & Beverage?

Get our InsightsNow "Naturally Trending™ 2022 Food and Beverage Report." See what was on the cutting edge of natural food development at the Natural Products Expo West… and learn how to stay ahead of the trends through the right market research approaches.

We have synthesized our experiences from the Expo to discover new whitespace opportunities, inspire your own product innovation initiatives and accurately position your new products against a rapidly evolving competitive set of new food and beverage products. Some of the categories we look at in the report include:

  • Clean Label Evolution
  • Plant-Based Revolution
  • Hero Ingredients & Natural Sweeteners
  • Functional Hydration & Beverages
  • Sustainability

Get the "Naturally Trending™ 2022 Food and Beverage Report" in our Learning Center to learn how to use the right market research approaches to develop products that anticipate consumer demand, fill white space in the industry, or to develop or innovate for success in the ever-changing marketplace.