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title: The Implicit Test White Paper
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# Download your free digital resource today

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## The Implicit / Explicit Test™

Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation

Neuromarketing provides a significant expansion to the researcher’s toolbox—enabling deeper insights to help developers, marketers and innovators make more informed decisions. Based in the science of human behavior, this applied field offers a new lens for insights professionals to frame business decisions into questions about the whys of human behavior. 

This 20-page eBook is packed with information to help understand the basics of the tools, their limitations, when to use them, and clarify common points of confusion and misconceptions. 

You'll learn:

- **Tools available for neuromarketing:** learn when to use them
- **Unique power of InsightsNow' s Implicit Testing methodology:** 
- **Broad range of applications:** Explain what readers will learn

![IN Implicit Explicit Test 2024 v8 Thumb small](https://lphs.insightsnow.com/hs-fs/hubfs/IN%20Implicit%20Explicit%20Test%202024%20v8%20Thumb%20small.jpg?width=342&height=440&name=IN%20Implicit%20Explicit%20Test%202024%20v8%20Thumb%20small.jpg "IN Implicit Explicit Test 2024 v8 Thumb small")

### The Implicit Explicit Test

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