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The Implicit / Explicit Test™

Applying Neuromarketing to Enable Better Product Marketing, Development and Innovation

Neuromarketing provides a significant expansion to the researcher’s toolbox—enabling deeper insights to help developers, marketers and innovators make more informed decisions. Based in the science of human behavior, this applied field offers a new lens for insights professionals to frame business decisions into questions about the whys of human behavior. 

This 20-page eBook is packed with information to help understand the basics of the tools, their limitations, when to use them, and clarify common points of confusion and misconceptions. 

You'll learn:

• Tools available for neuromarketing: learn when to use them
• Unique power of InsightsNow' s Implicit Testing methodology: 
• Broad range of applications: Explain what readers will learn