eBook: Six Ways to Use Implicit Testing

Download "Six Ways to Use Implicit Testing"

Wondering how you can take advantage of insights from implicit testing?

This eBook will describe six research applications where the Implicit/Explicit test provides insights to help see where you can nudge or disrupt consumers in areas of messaging, claims, ingredients, brand trust, and more.

There are six major applications of the Implicit / Explicit Test that we will explore in this paper:

  1. Claims Testing for Relevance and Impact 
  2. Ingredient Scoring for Acceptance or Avoidance  
  3. Ingredient Benefit Associations  
  4. Message Testing for Label Design 
  5. Home Use Testing to Understand Emotional Impact 
  6. Concept Scoring to Uncover Category Lift 

6 ways to use implicit