---
title: "How to Disrupt: Implicit Test WP 2024"
---

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## How To Disrupt: Measuring Both Fast and Slow Thinking for Brand Breakthroughs

## Download our groundbreaking new White Paper on how to create disruptive innovation 

Highlights: 

- It’s not enough for marketers to only appeal to system 1 thinking
- For the first time, our data proves that people flip back and forth quickly between system 1 and system 2 - and use both simultaneously - as they make decisions.
- To influence decisions, marketers must understand which cues connect to people, and which mode. 

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#### Read our expert analysis of how to use this improved consumer insight to improve your innovation and create sustained brand growth.  

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