How To Disrupt: Measuring Both Fast and Slow Thinking for Brand Breakthroughs
Download our groundbreaking new White Paper on how to create disruptive innovation
Highlights:
It’s not enough for marketers to only appeal to system 1 thinking
For the first time, our data proves that people flip back and forth quickly between system 1 and system 2 - and use both simultaneously - as they make decisions.
To influence decisions, marketers must understand which cues connect to people, and which mode.
Read our expert analysis of how to use this improved consumer insight to improve your innovation and create sustained brand growth.
