Recorded: Thursday, January 20
Moderator: Greg Stucky, Chief Research Officer, InsightsNow
Triggering emotions that motivate a user to purchase and share positive experiences is the obvious goal of successful product launches.
Part 1: January 20
Why are we confused by emotions?
In research we often blend information about people, their attitudes, moods, and emotions. It’s not surprising we encounter a lot of confusion about emotions and how to measure and use them. This first of a two-part series on using emotions in innovation research will clear up the differences between four types of human affect: Temperament, Attitudes, Moods, and Emotions. We will discuss the value of knowing the differences and how to use each to improve your product innovation.
