---
title: Webinar 63 Jan 20 Writing Emotions Insights Statements
description: Access this recording on how to define emotions and interpret emotions testing results.
image: https://lphs.insightsnow.com/hubfs/InsightsNow%20Emotions%20Testing-1.jpg
---

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# Webinar Recording: Why Are We So Confused About Emotions?

### Recorded: Thursday, January 20

Moderator: Greg Stucky, Chief Research Officer, InsightsNow 

Triggering emotions that motivate a user to purchase and share positive experiences is the obvious goal of successful product launches.  

### Part 1: January 20

### Why are we confused by emotions?

In research we often blend information about people, their attitudes, moods, and emotions. It’s not surprising we encounter a lot of confusion about emotions and how to measure and use them. This first of a two-part series on using emotions in innovation research will clear up the differences between four types of human affect: Temperament, Attitudes, Moods, and Emotions. We will discuss the value of knowing the differences and how to use each to improve your product innovation.

### Get the Recording

 

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