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title: "Content: 6 Ways Use Implicit Explicit Test - Quirks Award"
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# Download your free digital resource today

Wondering how you can take advantage of insights from implicit testing?

This eBook will describe six research applications where the Implicit/Explicit test provides insights to help see where you can nudge or disrupt consumers in areas of messaging, claims, ingredients, brand trust, and more.

**There are six major applications of the Implicit / Explicit Test that we will explore in this paper:**

1. **Claims Testing for Relevance and Impact** 
2. **Ingredient Scoring for Acceptance or Avoidance ** 
3. **Ingredient Benefit Associations ** 
4. **Message Testing for Label Design** 
5. **Home Use Testing to Understand Emotional Impact** 
6. **Concept Scoring to Uncover Category Lift** 

![IN24 - Six Ways to Use Implicit Testing Paper Cover SQ](https://lphs.insightsnow.com/hubfs/Imported%20images/IN24%20-%20Six%20Ways%20to%20Use%20Implicit%20Testing%20Paper%20Cover%20SQ.jpg "IN24 - Six Ways to Use Implicit Testing Paper Cover SQ")

### "Six Ways to Use Implicit Testing"

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