Beyond Impossible—Behavioral
KPIs for Plant-Based Burgers
In the face of category change, historical norms are often poor predictors of product and marketing decisions. Behavioral Scorecards are proving to be a better alternative to set strategic direction, and this white paper shows how Behavioral Scorecards were applied to the plant-based burger category. Combining the power of choice modeling with behavioral KPIs led to plant-based burger strategies in how to pivot to gain share in the face of market change.
