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Applying behavior frameworks to the Voice of Consumer to understand the language of GLP-1 food experiences
The growing number of people using GLP-1 drugs show a fairly sudden shift in food related behavior.  Sales in many food categories have decreased, and companies need to adjust to the changing needs.

In this webinar, we'll explore how to understand this segment of consumers and the behavior changes they have made.  We'll also discuss strategies to provide products that satisfy their needs.

We'll explore:

  • How making highly palatable food has unintentionally contributed to the obesity epidemic 

  • How to spur healthier consumer habits by aligning products with consumer behavior (going beyond liking)

  • Opportunities to offer products designed for those taking GLP-1 drugs for weight loss.

  • Your role in overcoming the ultra-processed challenge

 

Register now to join this evolving conversation and tackle the latest challenges in understanding meeting consumer needs.

 

Thursday, May 29 || 2 pm ET

 

Don't miss this opportunity to connect with our team and explore tailored solutions that meet your specific needs. Schedule a consultation with us today and be part of the movement towards a healthier, more sustainable food industry.

Your Expert Panel

anna_hayes

Anna Hayes

Assist. Professor Food Science and Technology

Oregon State University

Roberto Salas IFF 1604866181780

Roberto Salas

Global Innovation Program Research Fellow

IFF

Sarah Hillegas 1740578440377

Sarah Hillegas 

Consumer Insights & Marketing Manager

113 Industries

Dave Lundahl round Headshot 154x154px

Dave Lundahl

CEO

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