---
title: "White Paper: Applying the Ingredient Clean Label Score"
description: Perception is reality when it comes to knowing how to design products to have a clean label.
---

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# InsightsNow White Paper Download

## Applying the Ingredient Clean Label Score for Clean Label Product Design

Perception is reality when it comes to knowing how to design products to have a clean label. 

Download the white paper to understand how InsightsNow applies behavioral science to create the Ingredient Clean Label Score™—a behavioral KPI showing what ingredients are perceived to contribute to a clean label; and, how a new Web Application is giving product developers a new tool to make ingredient decisions for clean label product designs.

[![INI Clean Label Score paper Web thumb](https://lphs.insightsnow.com/hs-fs/hubfs/INI%20Clean%20Label%20Score%20paper%20Web%20thumb.jpg?width=300&name=INI%20Clean%20Label%20Score%20paper%20Web%20thumb.jpg)](mailto:info@insightsnow.com)

 

### Get the White Paper

 

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