InsightsNow White Paper Download

Applying the Ingredient Clean Label Score for Clean Label Product Design

Perception is reality when it comes to knowing how to design products to have a clean label. 

Download the white paper to understand how InsightsNow applies behavioral science to create the Ingredient Clean Label Score™—a behavioral KPI showing what ingredients are perceived to contribute to a clean label; and, how a new Web Application is giving product developers a new tool to make ingredient decisions for clean label product designs.

INI Clean Label Score paper Web thumb