---
title: Six Applications of Implicit Testing eBook
description: The paper explores six applications of Implicit / Explicit Test™ methodologies and demonstrates where implicit results provide business value.
image: https://lphs.insightsnow.com/hubfs/InsightNow%20Six%20Applications%20of%20Implicit%20Testing.jpg
---

[![IN Logo no tag](https://lphs.insightsnow.com/hs-fs/hubfs/Rebrand%202023%20Nov/IN%20Logo%20no%20tag.png?width=210&height=78&name=IN%20Logo%20no%20tag.png) ](https://www.insightsnow.com/)

# eBook: Six Ways to Use Implicit Testing

### Download "Six Ways to Use Implicit Testing" 

Wondering how you can take advantage of insights from implicit testing?

This eBook will describe six research applications where The Implicit/Explicit Test from InsightsNow provides deeper insights to help identify where you can nudge or disrupt consumers in areas of messaging, claims, ingredients, brand trust and more.

**There are six major applications of The Implicit / Explicit Test explored in this paper:**

1. **Claims Testing for Relevance and Impact** 
2. **Ingredient Scoring for Acceptance or Avoidance ** 
3. **Ingredient Benefit Associations ** 
4. **Message Testing for Label Design** 
5. **Home Use Testing to Understand Emotional Impact** 
6. **Concept Scoring to Uncover Category Lift** 

![6 ways to use implicit](https://lphs.insightsnow.com/hs-fs/hubfs/6%20ways%20to%20use%20implicit.png?width=429&name=6%20ways%20to%20use%20implicit.png)

 

### Get the eBook!

©2023 InsightsNow. All Rights Reserved.