Discover the Shopper Personas
A Video Walkthrough with InsightsNow's
CEO & Founder, Dave Lundahl
In our recent “Aspirational Compass” shopper study, we uncovered seven different key personas that can help us understand the aspirations consumers have and how to address the gaps between those aspirations and shopping reality. The study included nearly 3,000 primary shoppers in the United States, including shoppers from among InsightsNow’s Clean Label Enthusiasts® community. Using the behavioral science framework of Maslov’s Hierarchy of Needs, our study was able to gain these insights on shopper diversity and understand how to best lessen the “gap” for each persona. You won't want to miss learning about this!
